Key takeaways
- ESC 2025 returns to Prague: From March 5–8, Amazon sellers generating €1–5 million can gain cutting-edge strategies and connect with 200+ peers.
- Learn, network, and grow: Expert-led sessions and hands-on workshops will cover PPC mastery, conversion optimization, and scalable growth tactics.
- Simplify VAT compliance: As a proud sponsor, Taxually helps sellers expand seamlessly across Europe through automated VAT registration and reporting.
In short: The European Seller Conference 2025 (ESC 2025) took place in Prague from March 5-8, 2025, in its fifth year. It was aimed at Amazon sellers with €1 to €5 million in sales and offered expert-led sessions, workshops and networking with over 200 sellers. Taxually was a proud sponsor.
Update (October 2026): This event took place on March 5-8, 2025, in Prague.
The European Seller Conference is making its grand return to Prague from March 5-8, 2025. It is celebrating its fifth year as a must-attend event for Amazon sellers across Europe. Is your business generating between €1 to €5 million in sales? Then this is your chance to gain fresh strategies, connect with industry peers, and supercharge your growth.
What can you expect at ESC 2025?
At ESC 2025, you can expect expert-led sessions, networking with over 200 sellers, and advanced workshops. The European Seller Conference 2025 is more than just a conference. It's a platform built to foster growth and collaboration among Amazon entrepreneurs. Attendees can look forward to:
- Expert-led sessions: Gain knowledge from industry leaders who will share their experiences and strategies for scaling Amazon businesses.
- Networking opportunities: Connect with over 200 like-minded sellers, exchange ideas, and build partnerships that can drive your business forward.
- Advanced workshops: Participate in hands-on sessions that delve deep into topics like conversion optimization, PPC mastery, and scalable product launch frameworks. These workshops are designed to equip you with practical skills to implement immediately.
Meet Taxually at ESC 2025
Taxually is a proud sponsor of the European Sellers Conference 2025 and helps Amazon sellers simplify cross-border VAT. Handling VAT compliance can be a big hurdle for Amazon sellers expanding into new markets. Taxually offers innovative solutions to simplify this process. Our platform automates VAT registration, calculation, and reporting. That lets you focus on scaling your business without the admin burden.
Why automate your VAT compliance?
You should automate your VAT compliance because handling VAT manually drains time and resources and risks costly errors. By automating the process with Taxually, you can:
- Enhance accuracy: Automated systems perform complex VAT calculations, reducing the risk of human errors and ensuring compliance with the latest regulations.
- Save time and resources: Streamline processes to free up valuable time, allowing you to focus on strategic growth initiatives.
- Gain real-time insights: Access up-to-date information on your VAT obligations, enabling informed decision-making and effective cash flow management.
When does a marketplace collect VAT for Amazon sellers?
Only in specific cases. In all other cases, you remain responsible for charging, reporting and paying VAT on your own sales.
The marketplace becomes the "deemed supplier" in two situations, according to the European Commission's OSS guidance:
- You are established outside the EU and sell goods located in the EU to consumers. This covers sales between EU countries and sales within one country.
- Goods are imported into the EU in consignments worth €150 or less and sold to consumers.
EU-established sellers stay liable for their own sales. They use the One Stop Shop for cross-border distance sales above €10,000 a year. Stock held in other EU countries, for example through Amazon's fulfilment network, can trigger local VAT registrations.
What EU VAT changes should Amazon sellers prepare for?
The EU's VAT in the Digital Age (ViDA) package was adopted on 11 March 2025. It phases in changes up to 2035. The dates that matter most for sellers are:
- 1 January 2027: minor legislative clarifications take effect for OSS and IOSS users.
- 1 July 2028: the Single VAT Registration reforms start, alongside new deemed supplier rules for short-term accommodation and passenger transport platforms.
- 1 July 2030: digital reporting requirements apply to cross-border B2B transactions.
For more detail, read ViDA adopted: what it means for businesses.
Join us in Prague!
If you’re an Amazon seller looking to take your business to new heights, ESC 2025 is the place to be. Don’t miss this chance to gain expert insights and make valuable connections. You can also discover how Taxually can support your expansion with seamless VAT compliance solutions.
For more information and to secure your spot, visit the European Seller Conference website. We look forward to seeing you there!
Do you need help with your VAT compliance? Book a free call with one of our VAT experts to find bespoke solutions for your business, optimize your VAT costs, and reach millions of new potential customers.
How Taxually handles this
Taxually’s CrossTax handles VAT registration, VAT, OSS and IOSS returns and fiscal representation in the countries you sell into, and checks your sales data against 250+ validation rules before each filing. OneTax then pays every tax authority with one bulk payment in your chosen currency.
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Frequently asked questions
Who should attend the European Seller Conference 2025?
ESC 2025 is designed for experienced Amazon sellers generating between €1–5 million in annual sales who want to scale their businesses, learn advanced growth strategies, and network with 200+ like-minded sellers across Europe.
How can Taxually help sellers attending ESC 2025?
As a proud sponsor, Taxually helps Amazon sellers simplify cross-border VAT compliance through automated registration, reporting, and filing—so you can focus on growing your business, not managing tax complexity.
When and where did ESC 2025 take place?
The European Seller Conference 2025 took place in Prague from March 5-8, 2025. It was the conference's fifth year.
Does Amazon collect VAT on my EU sales?
Only in some cases. The marketplace is the deemed supplier when a non-EU seller sells goods located in the EU to consumers, or for imported consignments worth €150 or less.
What is ViDA and when does it apply?
VAT in the Digital Age (ViDA) is an EU VAT reform package adopted on 11 March 2025. Its changes phase in from 2027, with major steps on 1 July 2028 and 1 July 2030.
