Key takeaways
- Avalara leads on real-time US sales tax calculation, with 1,400+ integrations and published per-state pricing for businesses under $50M revenue.
- Both offer VAT registration, OSS/IOSS filing and fiscal representation; Taxually also covers EPR in Germany, France and Spain and one consolidated VAT payment.
- Taxually's US sales tax product, LumaTax, currently serves enterprises and service providers, not e-commerce sellers.
In short: Taxually is a tax compliance platform that handles VAT, GST and US sales tax registration, filing and payment across many countries, with tax experts included. Avalara is strongest at real-time US sales tax calculation inside checkout, ERP and billing systems, backed by more than 1,400 partner integrations and published US pricing for smaller sellers. Avalara also offers a mature managed VAT service. Taxually stands out if you need multi-country VAT registration, fiscal representation, EPR and consolidated tax payments from one provider.
Updated October 2026: We checked both companies' product pages, pricing pages and press releases in October 2026, including Avalara's new state-based "Avalara Select" pricing published in August 2026.
This comparison is written by Taxually. We have tried to keep it fair: competitor facts come only from Avalara's own pages or reputable reporting, and every source is listed at the end. Features change often, so confirm details with each vendor before you buy.
How do Taxually and Avalara compare at a glance?
Both platforms cover VAT and US sales tax, but they start from different places. Avalara grew from US sales tax calculation. Taxually grew from cross-border VAT compliance.
| Feature | Taxually | Avalara |
|---|---|---|
| Tax types covered | VAT, GST, US and Canadian sales tax, EPR and plastic tax | US sales and use tax, VAT, GST, customs and duties, property tax, business licenses |
| Real-time calculation | Yes. Calculates the rate per transaction; Taxually says 40,000 calculations per minute | Yes. AvaTax; Avalara says under 10 milliseconds per calculation on average |
| VAT registration and fiscal representation | Yes. Registration in any country plus fiscal representation (CrossTax) | Yes. Registration in 53 countries; in-house fiscal representation in countries that require it |
| VAT/GST filing | Yes. Including OSS and IOSS | Yes. 48 countries (software) or 53 countries (managed), including OSS and IOSS |
| US sales tax filing | Partial. LumaTax files US and Canadian returns, currently for enterprises and service providers only | Yes. Managed Returns, plus Streamlined Sales Tax services |
| EPR / eco-tax | Yes. Germany, France and Spain, plus the Spanish plastic tax (EcoTax) | Not listed in its product catalog |
| E-invoicing | Yes. Structured e-invoices cleared in 32 countries | Yes. Global API, certified Peppol Access Point, clearance and live reporting |
| Multi-country tax payments | Yes. OneTax: one bulk payment covers 30 countries where Taxually is fiscal representative | Partial. Remittance is part of Managed Returns; a single multi-country VAT payment service is not published |
| Integrations | Amazon, Shopify, Stripe, eBay, Excel/CSV, ERP and accounting platforms, custom file mapping | 1,400+ signed partner integrations, including SAP, Oracle, NetSuite, Microsoft Dynamics 365, Shopify and QuickBooks |
| Pricing model | Quote-based; not published | US sales tax plans published from $69–$79 per state per month for businesses under $50M revenue; VAT and enterprise by quote |
| Best for | Businesses with VAT, EPR and payment obligations in several countries that want experts to run them | US-focused businesses that need tax calculated in checkout or ERP at scale |
What is Taxually?
Taxually is an international tax management platform that monitors, calculates, files and pays VAT, GST and sales tax. It is built around five functions: Monitor, Calculate, Invoice, File and Pay. Taxually says more than 20,000 companies use it, across 150+ countries.
The platform is split into products:
- CrossTax: VAT registration in any country, VAT returns, OSS and IOSS, fiscal representation and direct contact with tax authorities.
- LumaTax: US and Canadian sales tax, including nexus analysis, registration help, filing and payment. It is currently offered to enterprises and service providers; e-commerce sellers can join a waiting list.
- EcoTax: extended producer responsibility (EPR) and plastic tax in Germany, France and Spain.
- OneTax: a single bulk payment, in your chosen currency, that covers VAT owed in up to 30 countries where Taxually acts as fiscal representative.
- E-invoicing: structured e-invoices cleared in 32 countries.
Tax experts are part of the service. Taxually's founders bring 35 years of Big 4 experience, and support is available in 13+ languages.
What is Avalara?
Avalara is a tax compliance software company best known for AvaTax, its cloud tax calculation engine. Avalara says AvaTax covers more than 12,000 US sales and use tax jurisdictions and 190+ countries, and matches each transaction to its jurisdiction at rooftop-level accuracy.
Its catalog goes well beyond calculation. It includes Returns, Exemption Certificate Management, VAT Returns and Reporting, E-Invoicing and Live Reporting, Cross-Border (customs and duties), business licenses, property tax and tariff code classification. Avalara has been privately owned by Vista Equity Partners since October 2022, in a deal reported at $8.4 billion.
How do Taxually and Avalara compare on VAT?
Both handle VAT registration, returns and fiscal representation, so the choice comes down to scope and service model.
Avalara offers two VAT routes. Its in-house VAT Reporting software supports returns in 48 countries and suits teams that are already registered. Its Managed VAT Reporting service covers 53 countries and adds registration, IOSS registration and optional fiscal representation. Avalara supports Union OSS, Non-Union OSS and IOSS. It also offers prebuilt data extractors for SAP, Oracle, NetSuite and Amazon.
Taxually's CrossTax registers you for VAT in any country and files on your behalf. It pulls sales data from Amazon and eBay automatically and checks it against 250+ validation rules before filing. It also monitors distance-selling thresholds and handles tax notices. For EU distance sales, see our guide to EU VAT, OSS and IOSS in 2026 and our country VAT manuals.
The practical difference is the service wrapper. Taxually combines VAT filing with EPR and consolidated payments. Avalara combines VAT with its calculation engine and ERP extractors.
How do Taxually and Avalara compare on US sales tax?
Avalara is the more established choice for US sales tax, especially when you need tax calculated live at checkout or in an ERP.
AvaTax calculates line-item tax in real time, and Avalara's Managed Returns service prepares, files and remits returns. Avalara is also a Streamlined Sales Tax Certified Service Provider. Qualifying sellers can get calculation, filing and remittance at no cost in up to 25 member states.
Taxually's LumaTax covers US and Canadian (GST/HST) sales tax. It includes economic and physical nexus analysis, registration help, address validation and jurisdiction assignment, automated filing with state authorities, payment and a document archive. It imports data from Excel, Stripe, Amazon and Shopify. However, LumaTax is currently available only to enterprises and service providers. E-commerce sellers who need US sales tax filing today should factor that in. Our VAT and US sales tax compliance guide explains how the two systems differ.
How do Taxually and Avalara compare on EPR and environmental taxes?
Taxually covers EPR directly; Avalara does not list an EPR product in its current catalog.
Taxually's EcoTax handles registration, reporting and producer responsibility organization (PRO) payments for:
- Germany: packaging, WEEE (electronics) and batteries.
- France: packaging, WEEE, batteries, textiles, printed paper, furniture, toys, tyres and several other categories.
- Spain: packaging, WEEE, batteries and the Spanish plastic packaging tax.
If you sell physical goods into these markets, EPR often runs alongside VAT. Our overview of EPR obligations by country explains what each country requires.
How do Taxually and Avalara compare on e-invoicing?
Both offer e-invoicing, and Avalara's coverage is broader on the evidence published.
Avalara E-Invoicing and Live Reporting uses a single global API, supports clearance and real-time reporting models, and connects to SAP, Oracle, NetSuite, Microsoft and Workday. Avalara is a certified Peppol Access Point provider for Europe, Australia, New Zealand, Malaysia and Japan.
Taxually's e-invoicing service creates structured e-invoices and clears them in 32 countries. It sits in the same platform as VAT filing, which can simplify reconciliation for teams that already use Taxually for returns.
How do Taxually and Avalara compare on integrations?
Avalara has the larger integration ecosystem. It reports more than 1,400 signed partner integrations across ERP, e-commerce, point-of-sale, marketplace and billing systems. Named connectors include SAP, Oracle, NetSuite, Microsoft Dynamics 365, Sage, QuickBooks, Salesforce, Adobe Commerce, Shopify, BigCommerce and WooCommerce.
Taxually integrates with Amazon, Shopify, Stripe and eBay, accepts Excel and CSV files, and connects to ERP and accounting platforms. When there is no ready-made integration, it uses custom file mapping. Taxually also has an app on Stripe that works alongside Stripe Tax. Taxually says getting started takes under an hour.
How does pricing compare?
Avalara publishes some US prices; Taxually does not publish pricing.
- Avalara Select (US sales tax calculation plus managed returns): $79 per state per month or $799 per state per year, for businesses under $50 million in annual revenue. A Streamlined Sales Tax version costs $69 per state per month or $699 per year.
- Avalara VAT and enterprise plans ($50 million+ revenue) are quoted. Managed VAT Reporting is tiered by service level and priced by countries, filing frequency and add-ons such as fiscal representation.
- Taxually is quote-based. Its e-commerce page lists OneTax at 5 EUR per payment.
Because the services bundle differently, compare total cost for your actual country list, filing frequency and extras such as EPR or fiscal representation.
Which should you choose?
The right choice depends on where your tax obligations sit and how you want them handled.
- US-focused online seller: Avalara is likely the better fit today. It offers real-time checkout calculation and published per-state pricing, and LumaTax is not yet open to e-commerce sellers.
- Enterprise running SAP, Oracle or NetSuite with heavy US volume: Avalara's calculation engine and prebuilt ERP connectors are a strong match.
- Seller registered for VAT in several European countries: both work. Taxually adds EPR and one consolidated VAT payment; Avalara adds tight ERP extractors.
- Brand selling physical goods into Germany, France or Spain: Taxually covers VAT and EPR in one place.
- Service provider or accounting firm managing many clients: LumaTax is open to service providers today, and CrossTax covers VAT for their clients.
Can you use both?
Yes, some businesses do. A common split is an engine such as AvaTax for real-time US sales tax at checkout, and Taxually for VAT registrations, filings, fiscal representation, EPR and multi-country payments. Taxually accepts data through marketplace integrations, Excel/CSV or custom file mapping. Check how sales data will flow between the two before you commit, and avoid filing the same return twice.
Sources
- Avalara: AvaTax sales tax calculation
- Avalara: product catalog
- Avalara: VAT Returns and Reporting
- Avalara: EU VAT fiscal representative countries
- Avalara: E-Invoicing and Live Reporting
- Avalara: sales tax plan pricing
- Avalara blog: Avalara Select pricing (August 2026)
- Vista Equity Partners: acquisition of Avalara completed
- GeekWire: Avalara goes private ($8.4 billion)
- Taxually: e-commerce solutions
Frequently asked questions
Is Taxually an alternative to Avalara?
Yes, for VAT and cross-border compliance. Both register, file and pay VAT. Taxually adds EPR and one consolidated multi-country payment. For US sales tax, Taxually's LumaTax currently serves enterprises and service providers only, so US e-commerce sellers may still prefer Avalara.
Does Avalara handle EPR?
Avalara does not list an EPR or packaging product in its current catalog. Taxually's EcoTax handles EPR registration, reporting and PRO payments in Germany, France and Spain, plus the Spanish plastic tax.
Which is better for EU VAT?
Both are strong. Avalara offers VAT registration in 53 countries, OSS/IOSS and fiscal representation, with ERP data extractors. Taxually registers you in any country, files with 250+ validation checks, acts as fiscal representative and combines VAT with EPR and consolidated payments.
Which is better for US sales tax?
Avalara is the more established choice, with real-time AvaTax calculation, managed returns and published per-state pricing. Taxually's LumaTax covers US and Canadian sales tax but is currently offered to enterprises and service providers, not e-commerce sellers.
Does Taxually calculate tax in real time?
Yes. Taxually calculates the correct VAT, GST or sales tax rate per transaction and says it processes 40,000 tax calculations per minute.
How is each priced?
Avalara publishes US sales tax plans from $69–$79 per state per month for businesses under $50 million in revenue; VAT and enterprise plans are quoted. Taxually is quote-based and does not publish plan pricing.
