Amer Sports
About Amer Sports
Amer Sports is a global sporting goods group whose brands include Salomon, Arc’teryx, Peak Performance and Wilson. Its own sales organisation spans 28 countries, products reach every major market, and in 2020 group sales totalled €2,206.4 million with close to nine thousand employees. The catalogue runs from tennis and golf to skiing, snowboarding, cycling and diving — sold both direct and through retail partners.
Taxually supports Amer Sports’ Eurozone operations: roughly 30 separate companies, multiple supply chains, and the indirect-tax complexity that comes with both — including temporary VAT rate changes and a steady move toward real-time digital reporting.
The challenge
Amer Sports handles 84 separate VAT registrations in Europe alone and approximately 2,500 indirect tax return operations and filings each year. On top of that volume, real-time digitised reporting and invoice clearance had to be accommodated as mandates arrived. In line with corporate policy the company was moving toward “no-touch” compliance: automatic filing in a growing number of jurisdictions, maximum process visibility, real-time monitoring, and minimal human intervention.
Why Taxually
Taxually understood the multiple supply-chain and purchase-tax issues, and had both the operational and the legal capacity to file VAT reports across the footprint. Data management and instant data processing were decisive — they remove or limit manual intervention, which the team described as a major relief. Deadline monitoring mattered just as much, for workload and team management. In short, an advanced tax-technology focus is what led Amer Sports to choose Taxually.
What changed
Legal and data transition work completed, go-live began in October 2020. Since then the milestones have included integrated deadline monitoring and management, and instant generation of returns with zero human intervention. Across the first twelve months, average time spent on an individual return fell from four hours to fifteen minutes — and the volume of queries coming from tax authorities began to drop.
