Key takeaways
- GPSR ensures product safety: All non-food consumer goods sold in the EU and Northern Ireland must meet strict safety standards under the General Product Safety Regulation.
- Amazon now requires an EU Responsible Person: Sellers must appoint an authorized representative to comply with GPSR and avoid product removals or penalties.
- Taxually simplifies compliance: With Responsible Person services, documentation checks, and labeling support, Taxually helps Amazon sellers stay fully compliant and operational.
In short: GPSR compliance means your non-food consumer products meet the EU's General Product Safety Regulation. Amazon sellers in the EU and Northern Ireland must make sure their products meet EU safety standards. They must also appoint an EU Responsible Person and show that person's name and address on product labels.
The General Product Safety Regulation (GPSR) is a key piece of European Union law. It makes sure all consumer products sold in the EU market meet strict safety standards. Manufacturers, importers, and distributors must follow these rules to protect consumer health and safety.
Since 2024, Amazon has required sellers of certain product categories to appoint an EU Responsible Person to meet GPSR standards. So if you sell in the EU and Northern Ireland, you must take steps to comply. This does not include England, Scotland, and Wales.
When did GPSR start to apply?
GPSR has applied since 13 December 2024. Its full name is Regulation (EU) 2023/988, and it was adopted on 10 May 2023. As a regulation, it applies directly in every EU Member State.
What products are covered under GPSR?
GPSR covers most non-food consumer goods. So if you sell electronics, toys, household items, or other general consumer products, you must comply. These products must meet strict safety criteria before you can sell them in the EU and Northern Ireland.
The product categories excluded from Taxually’s GPSR services are:
- Cosmetics
- Medical devices
- Pharmaceuticals
- Food products
- Certain PPE (Personal Protective Equipment)
- Chemical products
What do Amazon sellers need to do?
Amazon sellers need to meet EU safety standards, appoint an EU Responsible Person, and update their labels. To keep selling on Amazon in the EU and Northern Ireland without disruption, you must:
- Make sure your products meet all EU safety standards under GPSR.
- Appoint an EU Responsible Person for your products.
- Update your product labels to include the Responsible Person’s name and address.
If you do not comply, the results can be severe. Amazon can remove your products from its platform, and you may face legal penalties.
What does the EU Responsible Person do?
The EU Responsible Person is the business in the EU that answers for your product's safety. Under Article 16 of GPSR, a product cannot be placed on the EU market unless an economic operator established in the EU is responsible for it.
This person must regularly check that the product matches its technical documentation. They must also check the labeling and safety information rules. On request, they must give market surveillance authorities documented evidence of these checks.
What must your label and online listing show?
Your product and your Amazon listing must both carry identification and contact details. Under Article 9 of GPSR, manufacturers must make sure that:
- The product bears a type, batch or serial number so it can be identified.
- The product shows the manufacturer's name, registered trade name or registered trade mark.
- The product shows a postal address and an electronic contact address.
- Clear instructions and safety information come with the product, in a language set by the Member State where it is sold.
For online sales, Article 19 adds rules for the listing itself. Each offer must clearly show the manufacturer's name and contact details, information that identifies the product, and any required warnings or safety information.
What must online marketplaces do under GPSR?
GPSR also places duties on marketplaces such as Amazon. Under Article 22, each online marketplace must register with the EU's Safety Gate Portal. It must also name a single point of contact for communication with market surveillance authorities.
How does Taxually make GPSR compliance easy?
Taxually makes GPSR compliance easy with tailored Responsible Person services. GPSR compliance can be complex, but we simplify the process. Here’s how we help Amazon sellers like you:
Comprehensive compliance review
We carry out a full check of your products to make sure they meet all EU safety requirements. Our experts verify your documents, confirm safety standards, and spot any possible compliance issues.
Annual service agreement
Once we confirm your products comply, we give you an Annual Responsible Person Service Agreement. This gives you ongoing support and compliance cover.
Official EU Responsible Person designation
With Taxually as your designated EU Responsible Person, you can keep selling on Amazon with confidence. Your compliance needs are in expert hands.
Product labeling support
We give you all the details you need for your product labels, including our name and address. This makes it easy to meet Amazon’s and the EU’s labeling requirements.
How can you stay compliant and keep selling with Taxually?
With Taxually’s GPSR compliance services, you don’t have to navigate complex regulations alone. Our seamless and efficient process ensures you remain compliant, avoid disruptions, and continue selling smoothly in the EU market.
How Taxually handles this
Taxually’s CrossTax handles VAT registration, VAT, OSS and IOSS returns and fiscal representation in the countries you sell into, and checks your sales data against 250+ validation rules before each filing. OneTax then pays every tax authority with one bulk payment in your chosen currency.
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Frequently asked questions
What is the General Product Safety Regulation (GPSR)?
GPSR is an EU law ensuring that all non-food consumer products sold in the EU and Northern Ireland meet strict safety standards to protect consumers.
Do Amazon sellers need an EU Responsible Person?
Yes. From 2024, Amazon requires sellers of certain products to appoint an EU Responsible Person to comply with GPSR. Without one, your listings may be removed.
How can Taxually help with GPSR compliance?
Taxually acts as your official EU Responsible Person, reviews product compliance, provides labeling details, and ensures your business remains fully compliant with EU safety rules.
When did GPSR come into force?
GPSR has applied since 13 December 2024. It is Regulation (EU) 2023/988 and applies directly in every EU Member State.
What information must an Amazon listing show under GPSR?
Under Article 19 of GPSR, an online offer must clearly show the manufacturer's name and contact details. It must also identify the product and give any required warnings or safety information.
