Key takeaways
- GPSR ensures product safety: All non-food consumer goods sold in the EU and Northern Ireland must meet strict safety standards under the General Product Safety Regulation.
- Amazon now requires an EU Responsible Person: Sellers must appoint an authorized representative to comply with GPSR and avoid product removals or penalties.
- Taxually simplifies compliance: With Responsible Person services, documentation checks, and labeling support, Taxually helps Amazon sellers stay fully compliant and operational.
The General Product Safety Regulation (GPSR) is a vital piece of European Union legislation designed to ensure that all consumer products sold in the EU market meet strict safety standards. Manufacturers, importers, and distributors must adhere to these regulations to prevent risks to consumer health and safety.
Starting in 2024, Amazon has made it mandatory for sellers of certain product categories to appoint an EU Responsible Person to comply with GPSR standards. This means that if you sell in the EU and Northern Ireland (excluding England, Scotland, and Wales), you must take steps to ensure compliance.
What products are covered under GPSR?
GPSR regulations apply to most non-food consumer goods, meaning sellers of electronics, toys, household items, and other general consumer products are required to ensure compliance. These products must meet strict safety criteria before they can be sold in the EU and Northern Ireland.
The product categories excluded from Taxually’s GPSR services are:
- Cosmetics
- Medical devices
- Pharmaceuticals
- Food products
- Certain PPE (Personal Protective Equipment)
- Chemical products
What do Amazon sellers need to do?
To continue selling products on Amazon in the EU and Northern Ireland without disruptions, you must:
- Ensure your products comply with all EU safety standards under GPSR.
- Appoint an EU Responsible Person for your products.
- Update your product labeling to include the Responsible Person’s name and address.
Non-compliance can lead to severe consequences, including product removal from Amazon's platform and potential legal penalties.
How Taxually makes GPSR compliance easy
Navigating GPSR compliance can be complex, but Taxually simplifies the process with our tailored Responsible Person services. Here’s how we help Amazon sellers like you:
Comprehensive compliance review
We conduct a thorough assessment of your products to ensure they meet all EU safety requirements. Our experts verify documentation, confirm safety standards, and identify any potential compliance issues.
Annual service agreement
Once your products are confirmed as compliant, we provide you with an Annual Responsible Person Service Agreement, ensuring ongoing support and compliance coverage.
Official EU Responsible Person designation
With Taxually as your designated EU Responsible Person, you can confidently continue selling on Amazon, knowing that your compliance needs are in expert hands.
Product labeling support
We provide all necessary details (including our name and address) for your product labels, making it easy to meet Amazon’s and the EU’s labeling requirements.
Stay compliant and keep selling with Taxually
With Taxually’s GPSR compliance services, you don’t have to navigate complex regulations alone. Our seamless and efficient process ensures you remain compliant, avoid disruptions, and continue selling smoothly in the EU market.
Frequently asked questions
What is the General Product Safety Regulation (GPSR)?
GPSR is an EU law ensuring that all non-food consumer products sold in the EU and Northern Ireland meet strict safety standards to protect consumers.
Do Amazon sellers need an EU Responsible Person?
Yes. From 2024, Amazon requires sellers of certain products to appoint an EU Responsible Person to comply with GPSR. Without one, your listings may be removed.
How can Taxually help with GPSR compliance?
Taxually acts as your official EU Responsible Person, reviews product compliance, provides labeling details, and ensures your business remains fully compliant with EU safety rules.
