Key takeaways
- Stay informed: Follow leading voices on X for real-time insights into ecommerce trends, retail innovation, and digital marketing.
- Learn from the best: Experts like Gary Vaynerchuk, Neil Patel, and Deborah Weinswig share actionable strategies for growth and transformation.
- Diversify your perspective: From mobile commerce to global retail, these 11 thought leaders offer a well-rounded view of the ecommerce landscape.
In short: X (formerly Twitter) is a great place to get ecommerce news, trends and insights from experts. Below are 11 ecommerce experts worth following, from platform and mobile specialists to retail analysts and marketing gurus. Their posts can help you stay informed, inspired and ahead.
In the fast-moving world of ecommerce, staying ahead of the curve is essential. X (formerly Twitter) is a key source of news, trends and insights, thanks to the many industry experts who post there.
Here's a hand-picked list of 11 ecommerce experts. Their posts can help you stay informed, inspired and ahead in the digital commerce game.
1. Ben Marks - @BenMarks
Ben Marks is a sage in the wide world of ecommerce platforms, especially Magento. His expertise goes beyond the technical. He takes a big-picture view of the whole ecommerce world, which makes his X feed a treasure trove of knowledge.
He shares everything from platform tips to wider industry trends. His insights suit a broad audience, including developers, entrepreneurs and digital marketers.
2. Cathy Halligan - @CathyHalligan
Cathy Halligan has had a long career, with several senior executive roles in retail and ecommerce. She knows a great deal about omnichannel strategies and how retail is going digital.
Her posts are a goldmine if your business wants to join up its online and physical retail plans. That way, you can give customers a smooth experience.
3. Deborah Weinswig - @debweinswig
Deborah Weinswig is the CEO and Founder of Coresight Research. She offers a window into global retail and ecommerce trends.
Her view is a huge help if you want to understand the fine points of global markets, shopper insights and the tech shaping the future of retail. Following Deborah is like having a global retail and ecommerce conference at your fingertips.
4. Gary Vaynerchuk - @garyvee
Gary Vaynerchuk is the picture of business drive and digital marketing skill. His posts mix inspiration with practical advice. They cover everything from branding and social media plans to the nuts and bolts of ecommerce.
Gary's passionate, direct style makes complex ideas easy to grasp. That makes him a must-follow for new and established entrepreneurs alike.
5. Rieva Lesonsky - @Rieva
Rieva Lesonsky is a small business and ecommerce expert. She is editor-at-large at Small Business Trends and CEO of GrowBiz Media.
Her posts are full of advice for small and medium-sized ecommerce businesses. She covers marketing, growth plans and the challenges that smaller firms face.
Rieva’s expertise is a big help for entrepreneurs and SMBs. It can help you find your way through the complex world of ecommerce and find lasting paths to growth and profit.
6. Jason Goldberg - @retailgeek
Jason Goldberg, fondly known as "Retailgeek," is your go-to source for insights across retail and ecommerce. His expertise is wide. It covers new tech, how shoppers behave and retail strategy.
Jason can analyze and predict trends. This makes his X feed an essential resource if you want to stay ahead in ecommerce.
7. Julie Ask - @JulieAsk
Julie Ask is a leading voice on mobile commerce. She shares key insights on how to use mobile technology to boost your ecommerce plans.
She focuses on mobile trends and what shoppers expect. This is crucial if your business wants to improve its mobile platforms. Following Julie is like getting a masterclass in mobile commerce with each post.
8. Kasey Lobaugh - @klobaugh
Kasey Lobaugh is a principal at Deloitte Consulting. He works where technology, retail and consumer products meet.
His insights help you understand how going digital and new ideas can drive business growth and help you adapt. Kasey's posts mix thought leadership with practical advice. They are ideal if your business is finding its way in digital retail. We cover this in more detail in Unlock Growth at the European Seller Conference 2025.
9. Neil Patel - @neilpatel
Neil Patel has earned his name as a digital marketing guru. He shares a steady stream of advice you can act on, covering SEO, content marketing and ecommerce growth hacking.
His posts are packed with ways to boost site traffic, engagement and conversions. Neil's practical approach makes complex ideas easy to digest. He gives followers a roadmap to ecommerce success.
10. Steve Dennis - @StevenPDennis
Steve Dennis has a sharp focus on retail innovation and ecommerce strategy. He offers deep insights into how to create customer experiences that stand out and stick in the mind.
His expertise is especially useful for retailers trying to make sense of digital disruption and what it means for them. Following Steve is like having a strategic advisor who helps you handle the challenges and chances of modern retail.
11. Sarah Halzack - @sarahhalzack
Sarah Halzack is a Bloomberg Opinion columnist who covers the retail and consumer goods sectors. Her posts offer sharp analysis and comment on the latest trends affecting ecommerce and brick-and-mortar retailers.
Following Sarah is like getting a front-row seat to a changing retail world. She shares her insights on shopper behavior, digital innovation and the challenges retailers face today.
Add these experts to your X feed, and your daily scroll will be full of cutting-edge insights and strategies. You'll also join a community of forward-thinking people who want to master the art of ecommerce.
These thought leaders offer a mix of inspiration, practical advice and a view of where the industry is heading. They can help you handle the complexity of digital commerce, spark new ideas and drive your business to new levels of success. You can also read Join Us at the E-commerce Berlin Expo 2025!.
How do you choose which ecommerce experts to follow?
Follow experts whose focus matches your business model and stage. A small direct-to-consumer brand needs different advice from a large multichannel retailer.
- Relevance: Pick people who cover your sales channels, markets and product type.
- Evidence: Favour experts who share data, sources and real examples, not just opinions.
- Track record: Check their current role and past work. Job titles and handles change, so look at each profile before you follow.
- Balance: Mix analysts, operators and marketers so you hear more than one view.
Where else can you find expert ecommerce advice?
X is only one channel. These sources help with questions that short posts rarely answer in full:
- Industry research: Retail research firms, such as Coresight Research, publish data on shopper trends and markets.
- Events: Trade shows and seller conferences let you hear from operators and ask questions directly.
- Official guidance: For tax and legal rules, go to the source. The EU's Your Europe portal explains VAT on cross-border sales, and each US state revenue department publishes its own sales tax rules.
- Specialist advisers: For VAT and sales tax in several countries, a specialist can give advice that fits your setup.
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Frequently asked questions
Why should I follow ecommerce experts on X?
Following industry leaders on X gives you real-time insights into ecommerce trends, marketing strategies, and digital innovations—helping you stay competitive in a fast-moving industry.
Who are the must-follow voices in ecommerce right now?
Experts like Gary Vaynerchuk, Neil Patel, and Deborah Weinswig share practical advice and thought leadership on ecommerce growth, marketing, and global retail trends.
How can following these experts benefit my business?
You’ll gain access to proven strategies, industry updates, and innovative ideas that can help you optimize operations, boost visibility, and drive online sales growth.
Where can I find expert ecommerce advice?
Following experts on X is a good start. For deeper answers, use industry research, trade events and official guidance from tax authorities for tax and legal questions.
