Why Europe Should Be Your Next Big E-Commerce Move

With U.S. tariffs soaring to over 145%, many e-commerce sellers are seeing their profit margins squeezed tighter than ever. For brands that once thrived in the American market, it might now be time to pivot. But where to next?

The answer is clear — Europe.

From high consumer demand to simplified tax systems and cross-border scalability, Europe offers fertile ground for e-commerce expansion. And with a partner like Taxually, the transition is not just smooth — it’s fast, compliant, and designed for growth.

The problem: U.S. tariffs are becoming unsustainable

Selling in the U.S. has become increasingly expensive. Recent tariff hikes have pushed import costs over 145%, eroding margins and introducing more complexity to already strained supply chains.

Many sellers are now asking where they can maintain margins, simplify compliance, and continue scaling. 

The opportunity: Europe is booming

While the U.S. tightens, Europe is heating up — both in terms of market opportunity and ease of doing business. Here's what makes the EU such an attractive next move:

A growing market

Europe's e-commerce sector is projected to grow from €708 billion in 2024 to €901 billion by 2028, with an average annual growth rate of 9.3%. That’s not just healthy growth — it’s explosive.

450 million digitally savvy consumers

Some 77% of internet users in the EU shop online. In Western Europe, that number jumps to 83%. From Germany and France to Spain and Portugal, the appetite for e-commerce is massive — and still growing.

A unified, tariff-free market

Thanks to the EU Single Market, goods and services can move freely between 27 countries. This reduces friction, eliminates customs delays, and allows you to scale across borders with ease.

Simplified VAT compliance

The OSS (One Stop Shop) and IOSS (Import One Stop Shop) systems allow you to:

• File a single VAT return for all B2C EU sales
• Eliminate customs delays on imports under €150
• Reduce paperwork and administration

These systems are game-changers, especially when paired with Taxually’s automation tools.

Access to powerful marketplaces

From Amazon’s Pan-EU program to regional giants like Allegro and Bol.com, the infrastructure is already in place to sell across Europe without starting from scratch. These platforms offer localized marketing, multilingual support, and integrated logistics.

High standards = consumer trust

Europe's rigorous consumer protections and data privacy laws (like GDPR) may seem strict, but they’re actually a competitive advantage. Meeting EU standards signals to shoppers that your brand is trustworthy and professional.

Diversification & risk mitigation

Expanding into the EU doesn’t just open up new revenue streams — it protects you from market disruptions in your home country. By diversifying your customer base and sales channels, you build a more resilient business.

Why choose Taxually for your EU expansion?

Taxually is your fast track to the European market. We help thousands of sellers and partners scale across Europe quickly and compliantly.

Here’s what you get with Taxually:

• One-click VAT registration across all required EU countries
• Automated OSS/IOSS setup and filing
• Multi-country VAT returns from a single dashboard
• Full compliance for marketplaces like Amazon and Shopify
• Lightning-fast onboarding — go live in days, not weeks

Whether you're a solo seller, a scaling brand, or a service provider helping others expand, Taxually offers a plug-and-play solution for EU success.

Let’s unlock Europe — together

The U.S. market isn’t what it used to be. But Europe? It’s surging ahead. With better margins, simplified compliance, and hundreds of millions of online shoppers, the EU is now one of the smartest and most accessible international markets in the world.

Get tailored advice and a clear plan for entering the EU market — talk to one of our VAT experts today.