Key takeaways
- Ecommerce is becoming smarter and more personalized: AI, chatbots, and data-driven personalization will enhance customer experiences and boost engagement in 2025.
- Technology is redefining online shopping: AR, VR, and voice commerce will make the buying process more interactive, convenient, and accessible.
- Sustainability and social commerce lead the way: Eco-friendly practices and social media shopping will be major drivers of customer loyalty and sales growth.
The ecommerce landscape is constantly evolving, and keeping up with the latest trends in eccomerce marketing is crucial for any business wanting to stay competitive. In 2023, we can expect to see a continuation of some existing trends, as well as the emergence of new ones. Here are ten ecommerce trends to look out for in 2025.
Increased personalization
Personalization has been a trend in ecommerce for a few years now, but in 2025, it will become even more important. With AI-powered personalization, ecommerce sites will be able to provide tailored recommendations, content, and messaging based on a customer's browsing and purchase history, preferences, and behaviors. This will help ecommerce companies to increase customer engagement, loyalty, and lifetime value.
Augmented reality and virtual reality
Another of the ecommerce trends we’ll see in 2025 is ecommerce sites incorporating augmented reality (AR) and virtual reality (VR) technologies to enhance the online shopping experience. With AR and VR, customers can try on clothes and accessories virtually, view products in 3D, and even see how furniture would look in their home. This technology will provide customers with a more interactive and immersive experience, leading to increased conversions for businesses and fewer product returns.
Voice commerce
Thanks to the growing popularity of smart speakers and voice assistants, voice commerce will become more prevalent in 2025. An increasing number of businesses are seeing the advantages of this technology and beginning to optimize their websites for voice search, focusing on long-tail keywords and natural language queries. With voice commerce, customers can place orders, check inventory, and receive recommendations using voice commands. It will provide convenience for existing customers, and help companies attract new ones.
Social commerce
Social media platforms have become a powerful tool for ecommerce stores, and in 2025 we will see businesses leveraging social commerce to sell products directly to their customers through these platforms. This will make the shopping experience seamless and integrated, thanks to the built-in shopping features that sites like Facebook and Instagram now have. The growth of social commerce offers ecommerce sites the opportunity to reach new audiences and increase sales.
Sustainability
As consumers become more environmentally conscious, sustainability will become a key factor in ecommerce in 2025. Pressure is on companies to reduce their carbon footprint, use eco-friendly packaging, and source sustainable products, and we will begin to see this increased commitment to sustainability in their ecommerce marketing efforts. Not only does this benefit the environment, but it also means that ecommerce companies will be better able to attract and retain customers who prioritize sustainability.
Mobile optimization
With the majority of online shopping now happening on tablets and smartphones, mobile optimization is more important than ever. Some 74% of ecommerce website visits and 63% of sales were made on a mobile device in 2022. For this reason, in 2025 we can expect to see businesses focusing on mobile-first design, fast loading speeds, and easy navigation for mobile users. Mobile commerce is more than just shopping though, it also encompasses payment options, so any ecommerce store not mobile-optimized in this area will inevitably fall behind the competition.
Video marketing
Video represents 82% of global Internet traffic, so it’s easy to see why it has become such an important part of ecommerce marketing. By using video, businesses are able to showcase their products, provide tutorials, and share customer testimonials. In 2025, we can expect to see even more businesses using video as a key part of their ecommerce marketing strategy. TikTok, Facebook Reels and YouTube Shorts are ideal video platforms for businesses to focus their efforts on for greater customer reach.
Subscription services
Subscription ecommerce services have become increasingly popular in recent years, and in 2025 this trend is set to continue. Subscription-based models provide customers with a convenient and consistent shopping experience and help businesses attract and retain loyal customers. Subscription plans include a variety of perks and services for customers, such as exclusive discounts, automatic recurring orders, and curated subscription boxes.
Chatbots and AI
Chatbots and artificial intelligence (AI) have the potential to improve customer service and streamline the shopping experience. In 2025, a greater number of ecommerce sites will be using chatbots and AI to provide customers with 24/7 customer service, immediate responses to their inquiries, and personalized recommendations. As the technology continues to advance, chatbots and AI will become even more sophisticated, leading to greater efficiency, accuracy, and personalization in the ecommerce industry.
Influencer marketing
Influencer marketing has been a growing trend in ecommerce for several years, and in 2025 we’ll see more businesses partnering with influencers to promote their products to targeted audiences. Influencers have established trust and credibility with their followers, and partnering with them can help ecommerce brands not only increase brand awareness and reach, but also drive sales and conversions.
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Frequently asked questions
What are the biggest ecommerce trends for 2025?
The top ecommerce trends for 2025 include AI-powered personalization, voice commerce, social commerce, sustainability, and mobile optimization. These innovations are reshaping how businesses attract, engage, and retain online shoppers.
How will personalization impact ecommerce in 2025?
AI-driven personalization will allow ecommerce websites to tailor product recommendations, content, and offers to individual customers. This level of customization improves user experience, increases engagement, and helps boost conversions.
Why is sustainability important in ecommerce marketing?
Sustainability is becoming a key purchasing factor for many consumers. Ecommerce businesses that use eco-friendly packaging, reduce waste, and promote ethical sourcing will gain trust, attract environmentally conscious customers, and strengthen their brand reputation.
What role will augmented reality (AR) and virtual reality (VR) play in ecommerce?
AR and VR technologies will make online shopping more interactive by allowing customers to visualize products in real-world settings or try them on virtually. This immersive experience helps reduce product returns and increases buyer confidence.
How can ecommerce businesses prepare for 2025 trends?
Businesses should invest in AI tools, optimize for mobile and voice search, and embrace new technologies like chatbots, video marketing, and AR. Staying ahead of these ecommerce trends will help brands stay competitive and grow sustainably.
