The 16 Best Shopify Apps to Boost Your Online Store

In short: The best Shopify apps help you run your store, reach customers and sell more. This list covers 16 apps, from Dropified for dropshipping and Klaviyo for email to Taxually for VAT compliance and AfterShip for order tracking. Pick the apps that fix the gaps in your own store.

In the busy e-commerce space, the right Shopify apps can change the game for your online business. These apps help you run your store more smoothly, engage customers and drive sales. From handling VAT with Taxually to reaching customers through Recart, here are the 16 essential Shopify apps to lift your Shopify marketplace:

1. Dropified – dropshipping automation

Dropified automates the dropshipping process. It makes product import, order fulfillment and inventory management easy. Dropified also helps you source and sell products from many suppliers. That makes it a useful tool for growing a dropshipping business. Related reading: The 17 Best SaaS Tools for Businesses Big and Small.

2. Klaviyo – email marketing and SMS

Klaviyo takes your email marketing to the next level. It runs personal, data-driven campaigns that drive sales. Klaviyo links closely with Shopify, so you can split your audience into groups with ease. You can then send targeted messages, from welcome emails to cart reminders.

3. SEO Manager – optimize your store for search

SEO Manager helps your store show up in search results, so you get more free traffic. It offers keyword ideas and scans your store for SEO issues. It also lets you edit your robots.txt and sitemaps with ease.

4. Privy – pop-ups, email, and SMS marketing

Privy gives you a set of tools to grow your email list, cut cart abandonment and drive sales. The platform is easy to use. You can create pop-ups, banners and bars that engage visitors and turn them into loyal customers.

5. Smile.io – loyalty and rewards

Smile.io lets you create a loyalty program for your Shopify store. A loyalty program brings customers back and keeps them happy. You can reward customers for purchases, referrals and social media activity.

6. Yotpo – product reviews and UGC

Yotpo uses customer reviews and user-generated content (UGC) to build trust and drive sales. With Yotpo, you can collect, manage and show reviews, photos and Q&A on your site.

7. Taxually – automated VAT compliance

Taxually is your go-to app for VAT compliance. It makes sure your online store meets all its VAT obligations without the headache. Taxually helps you calculate, collect and file VAT, so it is easy to grow your business globally.

8. ShipStation – shipping and fulfillment

ShipStation makes shipping simple. You can manage orders, print shipping labels and track packages, all from one platform. ShipStation works with major carriers and offers lower rates to save you money.

9. Recharge – subscriptions made simple

ReCharge helps you launch and manage subscription products. Subscriptions give you a steady income and build customer loyalty. ReCharge supports many subscription models and works smoothly with your Shopify marketplace.

10. Gorgias – customer service platform

Gorgias puts all your customer messages in one place. It links with Shopify to show customer details. Gorgias also answers common questions for you, so you reply faster and keep customers happy.

11. Recart: SMS marketing + AI

Recart combines strong SMS marketing tools with AI. The app sends personal, automated text messages. These messages drive sales, boost engagement and help you keep customers.

12. PushOwl – web push notifications

PushOwl helps you win back abandoned carts and engage your audience with web push notifications. You can send targeted messages straight to your customers' devices, even when they are not on your site.

13. ReferralCandy – for referral programs

ReferralCandy helps you use word-of-mouth marketing by running referral programs for your store. You reward both the people who refer and the friends they bring. This is a low-cost way to win new customers.

14. Tidio – live chat and chatbots

Tidio adds live chat and AI-powered chatbots to your customer support. You can answer questions in real time and offer personal product tips. Tidio can also automate customer chats, which gives shoppers a better experience. Read more in our guide: 12 Ecommerce AI Tools for Business Success in 2025.

15. Bold Upsell – for upselling and cross-selling

Bold Upsell helps you raise your average order value with upsells and cross-sells. The app is easy to use. You can create targeted offers that tempt customers to buy more.

16. AfterShip – for order tracking

AfterShip improves the experience after purchase. It gives customers detailed tracking for their orders. When customers know where their order is at every step, they ask fewer questions and feel happier.

How do you install a Shopify app?

You install apps from the Shopify App Store in a few clicks. Shopify's own app installation guide sets out these steps:

1. Sign in to the Shopify App Store and search for the app you want.
2. Open the app's listing page and click Install.
3. On the install screen, review the data the app can access and its privacy policy.
4. Click Install again to authorize the app.

Once installed, the app appears on the Apps page in your Shopify admin.

What should you check before you install an app?

Check the permissions first. The install screen lists two kinds of access:

• View personal data: the personal data the app can see, such as customer details.
• View and edit store data: the parts of your store the app can view and change, such as products, orders or discounts.

Only install apps whose access matches what they do. You can review an app's activity and permissions at any time from its about page.

Which Shopify apps should you choose?

The right Shopify apps can make your online store work better and sell more. Each app covers a different part of your e-commerce business. They range from simple VAT compliance with Taxually to engaging customers with Tidio. Choose your tools with care, and you can run your store more smoothly, boost sales and give customers a memorable shopping experience. For a closer look, see Ecommerce Automation: 6 Tasks Your Business Should Be Automating.

Do you need help with your VAT or Sales Tax compliance? Book a free call with one of our experts to find bespoke solutions for your business, optimize your tax costs, and reach millions of new potential customers.

How Taxually handles this

Taxually’s CrossTax handles VAT registration, VAT, OSS and IOSS returns and fiscal representation in the countries you sell into, and checks your sales data against 250+ validation rules before each filing. OneTax then pays every tax authority with one bulk payment in your chosen currency.

Related guides

• What Is a VAT Number (VAT ID)? And Why Do You Need One?
• A Comprehensive Guide to Understanding VAT Greece
• Taxually Recognized by the International Tax Review