The 11 Best Amazon Seller Tools for Marketplace Success

The 11 Best Amazon Seller Tools for Marketplace Success

Find out which Amazon apps can help your business thrive with our rundown of the 11 best Amazon seller tools.

In the super-competitive marketplace of Amazon, finding success as a seller means not just having the right products, but also the right tools at your disposal. The landscape of ecommerce is ever-evolving, and staying ahead requires leveraging technology to manage, optimize, and grow your business. Here are eleven essential Amazon tools for sellers that can pave the way for success.

Jungle Scout

Jungle Scout is an all-encompassing tool that assists sellers in finding profitable products, spying on competitors, and researching keywords. Its easy-to-navigate interface and detailed data insights make it a favorite among both new and experienced sellers. With features like sales estimator, inventory management, and opportunity finder, Jungle Scout ensures sellers can make informed decisions and stay ahead of the competition.

Key benefits:

  • Product research: Easily find profitable products with extensive filters and real-time data.
  • Competitor monitoring: Keep tabs on your competition's sales, inventory, and performance.
  • Keyword scout: Identify high-traffic keywords to optimize listings and improve SEO.
  • Inventory manager: Predict stock needs and manage inventory to avoid stockouts or overstock.
  • Sales analytics: Track your business's financial health, including profit margins and revenue.

Helium 10

Helium 10 is a powerful suite of tools designed to address nearly every aspect of the Amazon selling process. From product research and keyword identification to listing optimization and fraud protection, Helium 10 offers a comprehensive solution for sellers aiming to boost their Amazon business. Its capabilities in analytics and ongoing support are particularly beneficial for those looking to scale up their operations.

Key benefits:

  • Comprehensive tool suite: Offers over 20 tools for every stage of the selling process.
  • Black box: Product research tool that finds opportunities based on specified criteria.
  • Magnet: Powerful keyword research tool ensuring your listings are seen by the right audience.
  • Refund genie: Helps recover funds from lost or damaged inventory that Amazon hasn’t reimbursed.
  • Fraud protection: Alerts you of potential fraudulent activities or listing hijacks.


A2X stands out for its specific focus on accounting and financial management for Amazon sellers. It automatically captures and categorizes each transaction from Amazon into concise summaries that can be directly imported into accounting software like QuickBooks or Xero. This streamlines the reconciliation process, ensuring accuracy in financial reports and aiding sellers in better financial planning and analysis.

Key benefits:

  • Automated accounting: Automates the entry of Amazon sales and fees into accounting software, saving time and reducing errors.
  • Accurate financial reports: Provides detailed and accurate financial reports for better decision-making.
  • Easy reconciliation: Simplifies the reconciliation process by accurately matching Amazon payouts with bank deposits.
  • Cross-platform compatibility: Integrates seamlessly with QuickBooks and Xero, making it versatile for different users.
  • Support for multiple marketplaces: Caters to sellers across various Amazon marketplaces, providing global financial insights.


inventory management

Feedvisor uses artificial intelligence to offer algorithmic repricing, inventory management, and strategic insights. Tailored for high-volume sellers and brands on Amazon, Feedvisor's AI-driven platform analyzes numerous data points to optimize pricing in real-time, helping sellers win the Buy Box at the highest possible price. Its analytics suite also provides actionable insights into performance, competition, and market dynamics.

Key benefits:

  • AI-powered repricing: Uses artificial intelligence for real-time repricing, maximizing profitability while winning the Buy Box.
  • Inventory management: AI-driven insights for inventory optimization, reducing stockouts and overstock situations.
  • Brand optimization: Offers strategic insights to enhance brand presence and performance on Amazon.
  • Advertising optimization: Improves advertising ROI through AI-optimized bidding and keyword selection.
  • Marketplace insights: Provides a deep dive into market trends, competition analysis, and performance metrics.


SellerApp combines analytics, optimization, and intelligence in one platform to empower Amazon sellers. From keyword research and PPC campaigns to profit analysis and listing optimization, SellerApp provides a wealth of tools to enhance visibility and increase sales. Its personalized recommendations and real-time alerts help sellers stay on top of their game.

Key benefits:

  • Performance dashboard: Get a unified view of your business’s performance metrics in one place.
  • PPC analyzer: Optimize Amazon PPC campaigns for higher ROI with actionable insights.
  • Keyword research: Discover profitable keywords to improve product visibility and sales.
  • Listing quality: Analyze and improve listing quality for better conversion rates.
  • Alerts and notifications: Stay updated with real-time alerts on your business metrics and listing changes.

Viral Launch

Viral Launch offers a suite of tools focused on product discovery, keyword research, and competitive analysis. Its Market Intelligence tool provides detailed insights into market trends, helping sellers choose profitable products. With features like listing optimization and PPC automation, Viral Launch is designed to help sellers launch successful products and grow their Amazon business.

Key benefits:

  • Market intelligence: Deep dive into market data to validate product ideas with sales estimates, competition level, and profit projections.
  • Keyword research: Find relevant, high-volume keywords to improve your product's visibility.
  • Listing optimization: Create data-driven listings that rank higher and convert more visitors into buyers.
  • Product launches: Plan and execute successful product launches with a strategic approach to ranking and reviews.
  • Competitive analysis: Gain insights into competitors’ strategies and performance for informed decision-making.


Specializing in Amazon advertising, Teikametrics uses AI to optimize PPC campaigns for better performance and higher ROI. Its Flywheel platform provides a holistic view of how advertising impacts overall sales and profitability, allowing sellers to make data-driven decisions about their advertising strategies.

Key benefits:

  • AI-driven PPC optimization: Automates bid management and targets optimization for Amazon advertising.
  • Holistic business impact: Analyzes the impact of advertising on overall business health and growth.
  • Keyword harvesting: Identifies and targets high-performing keywords for ads.
  • Inventory optimization: Links advertising strategies with inventory levels to ensure demand meets supply.
  • Detailed reporting: Offers in-depth reports on advertising performance and actionable insights.


AMZScout offers a range of tools for product research, keyword discovery, and market analysis. Its comprehensive database and intuitive interface help sellers identify profitable niches and track competitor strategies. With AMZScout, sellers can refine their product listings and marketing tactics to better target their audience.

Key benefits:

  • Extensive product database: Access a vast database for deep product research and opportunity identification.
  • Sales estimator: Provides accurate sales volume estimates to assess product viability.
  • Niche score: Evaluate the potential of a niche based on competition, demand, and profit potential.
  • Keyword tracker: Monitor keyword rankings to optimize listing performance over time.
  • Chrome extension: Quick access to essential data while browsing Amazon, enhancing research efficiency.


Taxually's Amazon VAT Services tool simplifies the process of VAT compliance across multiple jurisdictions by offering comprehensive VAT registration and filing solutions in over 30 countries. This tool is a lifesaver for sellers looking to expand internationally, ensuring that they remain compliant with local tax regulations.

Key benefits:

  • VAT registration and filing: Simplifies the process of VAT registration and filing in over 30 countries, making it easier to expand globally.
  • Compliance management: Ensures that sellers comply with local tax laws, reducing the risk of penalties and fines.
  • Automated calculations: Automatically calculates VAT obligations, saving time and reducing errors in tax filings.
  • Expert support: Provides access to tax experts for guidance and support, ensuring that sellers navigate VAT issues with confidence.


Keepa is primarily known for its powerful price tracking feature, which monitors millions of products on Amazon. Sellers can use Keepa to understand price trends, track competitor pricing, and make informed decisions about their pricing strategies. Additionally, Keepa offers sales rank tracking and deal discovery, making it a valuable tool for sellers aiming to maximize their margins.

Key benefits:

  • Price tracking: Monitor price changes and historical trends for any Amazon product.
  • Deal finder: Identify discounts and deals to purchase inventory at lower prices.
  • Sales rank tracking: Track how a product's sales rank changes over time, indicating demand.
  • Product research: Utilize price and rank history to gauge product performance and market demand.
  • Alert system: Set up price drop and availability alerts to stay ahead of market changes.


feedback monitoring

FeedbackWhiz focuses on order management, email automation, and feedback monitoring. It helps sellers manage their reputation by automating the process of soliciting feedback and reviews from customers. Its analytics tools also allow sellers to track their performance and identify areas for improvement.

Key benefits:

  • Automated email campaigns: Creates customized email campaigns to encourage positive reviews and feedback while managing customer relations.
  • Order management: Consolidates order information, providing a clear overview of sales trends, customer data, and feedback.
  • Feedback monitoring: Alerts sellers to negative feedback or reviews, enabling quick response and resolution to maintain a positive reputation.
  • Profit and loss analysis: Tracks profitability at the product level, incorporating costs like Amazon fees, shipping, and promotions.


Leveraging the right tools can significantly enhance your ability to compete and succeed on Amazon. Whether you're researching new products, optimizing your listings, or managing your reputation, there's a tool out there that can help. By incorporating some or all of these eleven best Amazon seller tools into your strategy, you can streamline your operations, make informed decisions, and ultimately drive more sales. Success on Amazon requires not just hard work, but smart work—and these tools are the key to working smarter.

Do you need help with your VAT or sales tax compliance? Book a free call with one of our experts to find bespoke solutions for your business, optimize your tax costs, and reach millions of new potential customers.

May 9, 2024
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