The Top 13 Online Marketplaces for US Sellers (2026)

In short: The top online marketplaces for US sellers are Amazon, Walmart Marketplace, eBay, Etsy, Target Plus, Facebook Marketplace, and TikTok Shop. The list also includes Vinted, Newegg, Wayfair, Reverb, StockX, and Poshmark. Amazon remains the leading marketplace platform in the US. The right choice depends on your products, target audience, and business goals.

As e-commerce keeps evolving, online sellers are always looking for the best platforms to sell online. You might be an individual entrepreneur, a third-party seller, or a wholesaler. Either way, choosing the right marketplace platform can have a big impact on your success.

These 13 online marketplaces stand out as top choices for reaching a broad audience and growing your business in the United States.

1. Amazon

Amazon remains the leading marketplace platform in the US, giving third-party sellers unmatched reach. With programs like Amazon FBA (Fulfillment by Amazon), sellers benefit from streamlined logistics and Prime eligibility. Amazon's extensive customer base makes it one of the best platforms to sell online.

What are the key stats for Amazon?

• More than 75,000 independent sellers passed $1 million in sales in 2025
• 2025 net sales reached $716.9 billion
• Independent sellers account for more than 60% of sales in Amazon’s store (2025)

What are the benefits of selling on Amazon?

• Massive customer base with millions of daily shoppers
• FBA services allow sellers to scale without managing logistics
• Strong advertising options via Amazon Ads

2. Walmart Marketplace

Walmart Marketplace is a fast-growing alternative to Amazon for online sellers. It offers a massive customer base and seamless links with Walmart's in-store pickup options. Unlike some competitors, Walmart Marketplace only allows approved sellers, which keeps product quality high.

What are the key stats for Walmart Marketplace?

• Global e-commerce sales grew 24% in the last quarter of fiscal 2026 (to January 2026), led by store-fulfilled pickup and delivery and marketplace
• Access to Walmart's physical store network for fulfillment options

What are the benefits of selling on Walmart Marketplace?

• Less competition compared to Amazon
• Lower seller fees than some competitors
• Omni-channel shopping experience (in-store + online)

3. eBay

eBay is still a dominant force among US online marketplaces. eBay offers auction-style listings and "Buy It Now" options. These give flexibility to sellers of new, used, and collectible items. eBay is a great option if you want to reach a broad audience with varied pricing strategies.

What are the key stats for eBay?

• 135 million active buyers worldwide at the end of 2025
• Gross merchandise value (GMV) of nearly $80 billion in 2025

What are the benefits of selling on eBay?

• Global reach and established reputation
• Auction and fixed-price listing options
• No approval process for new sellers

4. Etsy

Etsy is a leading e-commerce platform for handmade, vintage, and craft supply sellers. Etsy focuses on creativity and niche markets, so it is ideal for artisans and independent creators.

What are the key stats for Etsy?

• 5.6 million active sellers on the Etsy marketplace at the end of 2025
• Etsy marketplace gross merchandise sales (GMS) of about $10.5 billion in 2025

What are the benefits of selling on Etsy?

• Strong community of engaged buyers
• Lower competition in niche product categories
• Built-in social commerce features

5. Target Plus

Target Plus is an invitation-only online wholesale marketplace that gives access to Target’s vast customer base. Getting in is competitive. But approved third-party sellers gain credibility and exposure on one of the top marketplaces in the US.

What are the key stats for Target Plus?

• Digitally originated sales made up 20.6% of Target’s sales in fiscal 2025 (to January 2026)

What are the benefits of selling on Target Plus?

• Trusted brand name with loyal customers
• High-quality product requirements reduce competition
• Excellent logistics and fulfillment support

6. Facebook Marketplace

Facebook Marketplace has become one of the most influential social commerce platforms. With local and nationwide selling options, Facebook Marketplace is an excellent choice for individual sellers and businesses alike. Using Facebook's social media ecosystem also boosts customer engagement and brand visibility.

What are the key stats for Facebook Marketplace?

• More than 1 billion people visit Facebook Marketplace each month (Meta, 2021)
• Growing adoption of Meta Pay for transactions

What are the benefits of selling on Facebook Marketplace?

• Direct connection with buyers through messaging
• Free to list items with optional paid promotions
• Local and nationwide shipping options

7. TikTok Shop

TikTok Shop is a leading social commerce platform that merges entertainment with online shopping. TikTok Shop lets sellers showcase products through short-form videos, live streams, and influencer partnerships. This makes it a game-changer for reaching younger audiences.

What are the key stats for TikTok Shop?

• More than 215,000 US small businesses actively selling (TikTok Shop, 2026)
• Explosive growth in live shopping events

What are the benefits of selling on TikTok Shop?

• High engagement rates with younger audiences
• Seamless integration with influencer marketing
• Video-based selling strategies improve conversions

8. Vinted

Vinted is a fast-growing marketplace focused on secondhand fashion, accessories, and home goods. Vinted offers peer-to-peer selling with no listing fees. This makes it an attractive option if you want to sell pre-loved items.

What are the key stats for Vinted?

• Gross merchandise value (GMV) of €10.8 billion in 2025
• 2025 revenue of €1.1 billion
• Operates in multiple countries, including the US

What are the benefits of selling on Vinted?

• No seller fees on listings (buyers pay a service fee)
• Strong demand for sustainable and secondhand fashion
• Easy-to-use mobile app with a large, engaged community

9. Newegg

Newegg is an online wholesale marketplace that specializes in electronics, gaming gear, and tech-related products. Newegg serves tech-savvy consumers and third-party sellers who want to reach a niche audience. It also offers fulfillment services similar to Amazon FBA.

What are the key stats for Newegg?

• 2025 net sales of $1.44 billion

What are the benefits of selling on Newegg?

• Niche marketplace for tech products
• Business-friendly policies for wholesalers and resellers
• Competitive fulfillment services

10. Wayfair

Wayfair is one of the best online platforms to sell furniture, home decor, and appliances. The Wayfair marketplace supports third-party sellers. It gives them access to a massive customer base interested in home improvement and interior design products.

What are the key stats for Wayfair?

• 21.3 million active customers at the end of 2025
• Net revenue of $12.5 billion in 2025

What are the benefits of selling on Wayfair?

• Strong demand for home goods and furniture
• Logistics and dropshipping support
• Large average order values

11. Reverb

Reverb is a marketplace designed specifically for musicians and audio enthusiasts. On Reverb, you can buy and sell new, used, and vintage musical instruments and gear.

What are the key stats for Reverb?

• Millions of users worldwide

What are the benefits of selling on Reverb?

• Dedicated platform for musicians with niche audience
• Lower selling fees compared to general marketplaces
• Strong seller support and buyer protection programs

12. StockX

StockX is a marketplace for sneakers, streetwear, and luxury items that runs on a stock market-style bidding system. StockX offers transparency and authentication services for buyers and sellers alike.

What are the key stats for StockX?

• Millions of customers in more than 200 countries
• Authentication process ensures product legitimacy

What are the benefits of selling on StockX?

• Unique bidding system for fair pricing
• High demand for limited-edition goods
• Strong resale market for sneaker and fashion enthusiasts

13. Poshmark

Poshmark is a leading social commerce platform that specializes in secondhand fashion. Poshmark offers an interactive shopping experience through social features like live selling events and community engagement.

What are the key stats for Poshmark?

• More than 130 million community members across the US and Canada
• More than 350 million items sold
• Strong mobile presence with millions of active buyers

What are the benefits of selling on Poshmark?

• Social selling features enhance engagement
• Simple listing process with no upfront costs
• Strong community-driven platform for fashion lovers

Which online marketplace is right for you?

The right online marketplace depends on your products, target audience, and business goals. You may want broad reach, niche markets, or social commerce engagement. Each marketplace platform offers unique benefits for online sellers.

By using these top marketplaces, you can maximize visibility, increase sales, and stay competitive in the ever-changing e-commerce landscape.

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